Advertising Management (Record no. 160337)
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000 -LEADER | |
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fixed length control field | 00406nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230915s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 BAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Batra, Rajeev |
245 #0 - TITLE STATEMENT | |
Title | Advertising Management |
250 ## - EDITION STATEMENT | |
Edition statement | 5th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | NEW DELHI |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | PEARSON |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 768 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | MYERS, JOHN G. |
710 ## - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | AAKER, DAVID A. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Bill date | Koha item type |
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MBA | IPEC Library | IPEC Library | Donated Books | 22.04.2013 | BIOSCIENCE | 659.1 BAT | 303025 | 15.09.2023 | 15.09.2023 | Books |